Farrah’s

brand development

identity

packaging

digital

Inspiring shoppers with a feast for the eyes

our challenge

The wraps category is extremely competitive, and getting more so all the time. While wraps are extremely versatile, research showed consumers tend to stick to a set repertoire of uses. Our challenge was to refresh the brand and packaging to fend off the competition and protect Farrah’s market share.

 
 

"The new look is transformational, providing real differentiation from our competition."

Farrah & Jovan, Directors