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# Brother Design Agency

## Sitemaps

- [XML Sitemap](https://www.brotherdesign.co.nz/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [A Win at the 2025 Dieline Awards](https://www.brotherdesign.co.nz/a-win-at-the-2025-dieline-awards/) - Brother Design has won 3rd Place for ‘Stiffy’ drinks in the 2025 Dieline awards in the Ready to Serve cocktails category. DIELINE Awards remains one of the world’s largest global packaging design competitions. Sponsored by Designalytics and presented by Luxe Pack, DIELINE Awards 2025 recognizes the best and brightest designers and agencies creating product packaging
- [Brother Design is Growing Start-ups into Power Brands Through Design](https://www.brotherdesign.co.nz/brother-design-is-growing-start-ups-into-power-brands-through-design/) - New Zealand has never lacked innovative producers and entrepreneurs, said Jenny McMillan, business development director at Brother Design. McMillan continued that what the country's not quite so good at, however, is seeing those artisanal producers through to enjoying wider success, which is a shame, not just for the brand owners but the public. "Who wouldn't
- [The awards keep coming for Chantal Organics](https://www.brotherdesign.co.nz/the-awards-keep-coming-for-chantal-organics/) - Another successful year for our client Chantal Organics with two medals at the 2023 Inspire+ NZ Artisan Awards. The sheer variety and quality of entries highlights New Zealand's versatile and evolving artisanal scene. Chantal Organics won a well-deserved silver for their delicious Cocoa Crunch & Raspberry Granola, a new addition to their breakfast range. And
- [DesignRush](https://www.brotherdesign.co.nz/designrush/) - Have you heard of DesignRush? Neither had we until they offered us a coveted spot to feature in their Best Packaging Designs for our Living Green work. DesignRush present awards to design agencies from all around the globe to recognise expertise in their field. If you're looking for inspiration or to admire some fabulous work, check
- [It’s a win! Let’s Eat scoops FMCG Category in TVNZ Marketing Awards.](https://www.brotherdesign.co.nz/its-a-win-lets-eat-scoops-fmcg-category-in-tvnz-marketing-awards/) - The judges at the recent TVNZ Marketing Awards were clearly impressed by the Ingham’s Lets Eat: Joining The Pea Protein Revolution campaign, selecting at as winner of the FMCG Category. Citing Brother Design, Quantum Jump and PHD alongside Ingham’s, the judges remarked that, with Vegetarian, Vegan and Flexitarian diets on the rise, the launch of Let’s
- [A win for Chantal Organics in 2022 Artisan food awards](https://www.brotherdesign.co.nz/artisan-food-awards-chantal-organics/) - This year’s Inspire+ NZ Artisan Awards was the biggest yet, with over 1,000 entires, making it the largest food award show in the country. And we’re delighted to say our client Chantal Organics was awarded a silver in the Ambient category for their Probiotic Cacao & Coconut Keto Granola, part of the range we recently
- [Giving an organic pioneer positive mainstream appeal](https://www.brotherdesign.co.nz/chantal-organics/) - our challenge Chantal Organics has quietly worked in harmony with nature for over 40 years, producing an authentically organic range. At a time when organic is becoming more mainstream, the brand had to appeal to a broader range of consumers, in a broader range of categories, then ever. And without eroding its all-important authenticity.
- [Using Design to Stretch Your Brand's Possibilities](https://www.brotherdesign.co.nz/using-design-to-stretch-your-brands-possibilities/) - It’s easy to think of packaging design as being about presentation rather than anything more fundamental: that it’s the ‘wrapping’ that lets a brand present a pretty face to the world. The reality is, design can and does make all the difference to a brand’s appeal. In fact, it can be its foundation. And for
- [The Danger in Trends](https://www.brotherdesign.co.nz/the-danger-in-trends/) - It's that time of year when all eyes are on what’s coming. High season for trend-watchers and the soothsayers of marketing, their words clung onto for sign of what’s hot–or at least likely to be in the year ahead. In case you missed it, here’s the condensed version of what’s predicted for FMCG packaging…
- [Brand-building for NZ’s finest free-range chicken](https://www.brotherdesign.co.nz/brand-building-for-nzs-finest-free-range-chicken/) - Waitoa has been a pioneer and leader in free-range chicken since 2007. Owned by Inghams, a giant in the poultry industry, Waitoa is very much the product of its community of local farmers in the Waikato, with a huge commitment to sustainability and animal welfare. We helped them better define and articulate their brand,
- [We’ve been here before](https://www.brotherdesign.co.nz/weve-been-here-before/) - New Zealand’s first experience of lockdown was characterised by uncertainty. There was a fear of the unknown, giving rise to some wild speculation about what life on the other side would look like. This time round we know the drill: it’s highly unlikely human behaviours will be changed forever. Being confident about knowable outcomes
- [Brother Design delivers for Delmaine](https://www.brotherdesign.co.nz/brother-design-delivers-for-delmaine/) - Delmaine’s Mediterranean-inspired range is a familiar sight in retail stores up and down the country. Now it’s set to gain a fresh new look, thanks to packaging design specialists Brother Design. “Delmaine has always been known for its great products and has a strong reputation in the pasta and sauces categories,” says Jenny McMillan, Business
- [Say Hola to Farrah’s new Mexican range](https://www.brotherdesign.co.nz/say-hola-to-farrahs-new-mexican-range/) - The Mexican food category is hot right now, so Farrah’s asked us to look at their latest offering in the category, to keep it at the forefront. While stretching into new flavours, our redesign has given the range a fresh new look and even more taste appeal. Watch out for the new packs in store.
- [Brother Design and Tatua grab the Goods at Australia’s International Design Awards](https://www.brotherdesign.co.nz/brother-design-and-tatua-grab-the-goods-at-australias-international-design-awards/) - The winners of Australia’s premier international design awards have been announced during the 2020 Good Design Week, with Auckland-based Brother Design received a prestigious Good Design Award Winner accolade in the Communication Design Packaging category for its client Tatua Cooperative Dairy. The Good Design Awards Jury praised Brother Design’s packaging for Tatua’s Premium Cream Products,
- [Jenny McMillan - How design can spell the difference between success and failure](https://www.brotherdesign.co.nz/how-design-can-spell-the-difference-between-success-and-failure/) - Our job at Brother Design is to make brands successful through design. Get it right and it can bring immediate rewards, with sales shooting up overnight. That’s the immediacy of good design, especially in a field like packaging. Less effective design, however, is too often tolerated. Whether that’s due to lack of understanding, not wanting
- [Jenny McMillan - Design has to sell, or else.](https://www.brotherdesign.co.nz/design-has-to-sell-or-else/) - Over the years, we’ve picked up more than our fair share of awards at Brother Design. But winning them means nothing unless the design achieves what it was meant to do: succeed in the marketplace. It’s a binding philosophy and approach we all share at Brother, and something we’ve consistently delivered on for a wide
- [FMCG Mag features Farrah’s](https://www.brotherdesign.co.nz/fmcg-mag-features-farrahs/) - Nice to see the latest FMCG magazine declaring Farrah’s one of their ‘Bread Winners’ in their monthly category focus. The mag picked up on the way that we highlighted the versatility of wraps, with easy meal inspiration as part of the design. What was especially rewarding was to see the latest Nielsen figures in the
- [Jenny McMillan - Survival and success in our brave new world](https://www.brotherdesign.co.nz/survival-and-success-in-our-brave-new-world/) - The twin impacts of Covid-19 and the economic fallout from measures taken to contain it have created widespread uncertainty. Even so, amid the disruption clear trends and opportunities are emerging. In FMCG, we’ve had the advantage of trading through this early part of of the crisis. We believe it’s important to use that opportunity wisely,
- [A clean sweep of the metal for Brother Design and Pams at 2020 Vertex International Awards](https://www.brotherdesign.co.nz/a-clean-sweep-of-the-metal-for-brother-design-and-pams-at-2020-vertex-international-awards/) - Even amid Covid-19 uncertainty, the Vertex International Design Awards carried on judging, with Brother Design’s work for Foodstuffs’ own label brand Pams one of the big winners. Awarded Gold for Pams confectionery, Silver for the redesigned Pams brand and Bronze for Pams Chilled pasta, the Vertex judges were clearly impressed with the own label brand’s
- [Turning Green into Solid Silver](https://www.brotherdesign.co.nz/turning-green-into-solid-silver/) - We’re delighted to hear that our packaging designs for Living Green have won Silver at this year’s international Pentagram Awards! Awesome work by Debbie and Mahani, and of course photographer Melanie Jones. Check it out at the Pentagram website.
- [How wrong design choices kill brands by Jenny McMillan](https://www.brotherdesign.co.nz/how-wrong-design-choices-kill-brands-by-jenny-mcmillan/) - Marketing has always been a tough discipline, but today’s marketers face an unprecedented, almost bewildering, level of choice. And not just in things like comms channels, digital tools and distribution strategies. Accessing a plethora of creative talent and resources is now easier than ever, or so it seems. It’s a situation we sometimes face when
- [Making sustainability a competitive edge](https://www.brotherdesign.co.nz/making-sustainability-a-competitive-edge/) - In packaging sustainability is an acute issue, and only becoming more so as concerns over plastic pollution grow. But at Brother Design we’re increasingly finding the pressure is creating diamonds. Take our recent work for Trade Aid chocolate as an example. The underlying materials have a strong sustainability story, using things like vegetable-based inks
- [Predictions for 2019](https://www.brotherdesign.co.nz/predictions-for-2019/) - Let’s get the obvious ones out of the way. We’re going to see increasing emphasis on sustainability, and a special focus on plastics. Having taken the step to eliminate carrier bags from stores, it’s going to dawn on people that it’s nothing compared to all the plastics in packaging. A consumer reaction is inevitable. Other
- [Jenny McMillan discusses the success of design in the February issue of FMCG](https://www.brotherdesign.co.nz/jenny-mcmillan-discusses-the-success-of-design-in-the-february-issue-of-fmcg/) - "Successful design brings immediate rewards: Sales can literally shoot up overnight because of it" - Jenny McMillan Jenny McMillan, Business Development Director at Brother Design explains how important quality design is, and how Brother Design work with their clients to achieve it. Read more here. Article from the FMCG Leaders Forum 2019 (Predictions for 2019)
- [Brother wins at the NZ Chocolate Awards 2018](https://www.brotherdesign.co.nz/brother-wins-at-the-nz-chocolate-awards-2018/) - Our new Trade Aid Packaging designs won Best Packaging at the NZ Chocolate Awards 2018! Here’s what the judges said: “Really graphic and fun design. Judges love the variant illustrations and interesting modern fonts. Easy to read with pick-me flavours.” We are thrilled to have our packaging recognised in the New Zealand Chocolate industry.

## Pages

- [Home](https://www.brotherdesign.co.nz/) - We specialise in award-winning packaging and building brands that consumers love. Our approach is creating design that sells in competitive markets.
- [Home](https://www.brotherdesign.co.nz/) - We specialise in award-winning packaging and building brands that consumers love. Our approach is creating design that sells in competitive markets.
- [Annie Dow](https://www.brotherdesign.co.nz/about/annie-dow/) - I’ve enjoyed a long career in brand design. I founded Dow Design (now DowGoodfolk) in 1993 with my late husband and grew it into one of New Zealand’s most recognised strategic brand and packaging design agencies. A key part of that journey has been Brother Design, the sister agency we created after winning the Pams
- [About](https://www.brotherdesign.co.nz/about/) - With our expert strategic approach, we love to create stand out brands that are successful in a competitive market.
- [Debbie Hyde](https://www.brotherdesign.co.nz/about/debbie-hyde/) - Debbie is a genuinely strategic designer, building successful brands from the ground up, with well thought through personality and captivating ideas which span multiple touchpoints. All in such a way that it seems effortless - the result of over 25 years of award-winning design experience. A truly versatile designer, she is never afraid of to
- [Contact](https://www.brotherdesign.co.nz/contact/) - We’re here to help your brand succeed by creating a genuine competitive edge.
- [News](https://www.brotherdesign.co.nz/news/)

## Work

- [Still Spirits](https://www.brotherdesign.co.nz/work/still-spirits/)
- [Farrah’s Low Carb](https://www.brotherdesign.co.nz/work/farrahs-low-carb/)
- [Stiffy Drinks](https://www.brotherdesign.co.nz/work/stiffy/)
- [Motor Club](https://www.brotherdesign.co.nz/work/creating-a-shiny-new-brand/)
- [Delmaine](https://www.brotherdesign.co.nz/work/delmaine/)
- [Chantal Organics](https://www.brotherdesign.co.nz/work/chantal-organics/)
- [Rosedale](https://www.brotherdesign.co.nz/work/rosedale/)
- [Pams Finest](https://www.brotherdesign.co.nz/work/pams-finest/)
- [Pams Evolution](https://www.brotherdesign.co.nz/work/pams-evolution/) - Creating a consistent brand design system for an own-label giant
- [Trade Aid Chocolate](https://www.brotherdesign.co.nz/work/trade-aid/)
- [Tatua](https://www.brotherdesign.co.nz/work/tatua-packaging/)
- [Kiddicare](https://www.brotherdesign.co.nz/work/kiddicare/)
- [Farrah's Pizza Bases](https://www.brotherdesign.co.nz/work/farrahs-pizza-bases/)
- [Sanitarium](https://www.brotherdesign.co.nz/work/sanitarium/)
- [Delmaine Premium](https://www.brotherdesign.co.nz/work/delmaine-premium/)
- [Baby Steps](https://www.brotherdesign.co.nz/work/baby-steps/)
- [Trade Aid Tea](https://www.brotherdesign.co.nz/work/trade-aid-tea/)
- [Waitoa](https://www.brotherdesign.co.nz/work/waitoa/)
- [Leonard's](https://www.brotherdesign.co.nz/work/leonards/)
- [Delmaine's Pasta and Pasta Sauces](https://www.brotherdesign.co.nz/work/delmaines-pasta-and-pasta-sauces/)
- [Ingham's](https://www.brotherdesign.co.nz/work/lets-eat-range/)
- [Farrah's Mexican](https://www.brotherdesign.co.nz/work/farrahs-mexican-2/)
- [Farrah’s](https://www.brotherdesign.co.nz/work/farrahs/)
- [Living Green](https://www.brotherdesign.co.nz/work/living-green/)
- [Tasti](https://www.brotherdesign.co.nz/work/tasti/)
- [Dairyworks](https://www.brotherdesign.co.nz/work/dairyworks/)
- [Pams](https://www.brotherdesign.co.nz/work/pams/)
- [Pams Speciality Ranges](https://www.brotherdesign.co.nz/work/pams-speciality-ranges/)
- [Look Good Feel Better](https://www.brotherdesign.co.nz/work/look-good-feel-better/)
- [Molly Woppy](https://www.brotherdesign.co.nz/work/molly-woppy/)

## Categories

- [awards](https://www.brotherdesign.co.nz/news/category/awards/)
- [news](https://www.brotherdesign.co.nz/news/category/news/)
- [trends](https://www.brotherdesign.co.nz/news/category/trends/)
- [thinking](https://www.brotherdesign.co.nz/news/category/thinking/)

## Clients

- [Living Green](https://www.brotherdesign.co.nz/client/living-green/)
- [Trade Aid](https://www.brotherdesign.co.nz/client/trade-aid/)
- [Molly Woppy](https://www.brotherdesign.co.nz/client/molly-woppy/)
- [Zeta Group](https://www.brotherdesign.co.nz/client/zeta-group/)
- [Tasti](https://www.brotherdesign.co.nz/client/tasti/)
- [Dairyworks](https://www.brotherdesign.co.nz/client/dairyworks/)
- [Farrah’s](https://www.brotherdesign.co.nz/client/farrahs/)
- [Foodstuffs](https://www.brotherdesign.co.nz/client/foodstuffs/)
- [LGFB](https://www.brotherdesign.co.nz/client/lgfb/)
- [Tatua](https://www.brotherdesign.co.nz/client/tatua/)
- [Delmaine](https://www.brotherdesign.co.nz/client/delmaine/)
- [Leonard's](https://www.brotherdesign.co.nz/client/leonards/)
- [Ingham's](https://www.brotherdesign.co.nz/client/inghams/)
- [Waitoa](https://www.brotherdesign.co.nz/client/waitoa/)
- [Sanitarium](https://www.brotherdesign.co.nz/client/sanitarium/)
- [Baby Steps](https://www.brotherdesign.co.nz/client/baby-steps/)
- [Chantal Organics](https://www.brotherdesign.co.nz/client/chantal-organics/)
- [Rosedale](https://www.brotherdesign.co.nz/client/rosedale/)
- [Motor Club](https://www.brotherdesign.co.nz/client/motor-club/)
- [Stiffy](https://www.brotherdesign.co.nz/client/stiffy/)