Farrah's Mexican

While Farrah’s existing packaging stood out on shelf and generally differentiated itself well, we saw the opportunity to make it fresher while being more exciting, cohesive and relevant to consumers.

Adopting a predominantly white pack lifted the feeling of freshness, while adding a distinctive graphic look with strong colours provided real stand-out in the category.

Using mouthwatering food photography, paired with relaxed serving suggestions, we hit a sweet spot with the targeted customer. It provided just the right ‘easy inspiration’ they look for: something that’s core to the Farrah’s brand.