Annie Dow

I’ve enjoyed a long career in brand design. I founded Dow Design (now DowGoodfolk) in 1993 with my late husband and grew it into one of New Zealand’s most recognised strategic brand and packaging design agencies.

A key part of that journey has been Brother Design, the sister agency we created after winning the Pams own label brand — one of the largest retail ranges in the country. Brother Design was set up to handle the scale and complexity of that work, and continues to focus on high-volume packaging and brand systems across multiple categories. Creating its own enviable client list.