brand development


Turning a pantry staple into a power brand

our challenge

Although a Tasti product of some description sat in almost every Kiwi pantry, it was a bit over-looked as a brand. With a goal of achieving market leadership in snacking and baking products, our job was to give Tasti an unmistakeable personality.


"With the new brand identity and pack designs increasing engagement and helping us stand out, market share increased from 12% to 21% in a $140M market"

Debbie Parsons, Brand Manager