brand development



Reshaping the New Zealand cheese category

our challenge

Dairyworks was conceived to suit the needs of NZ’s increasing number of smaller and single-person households, with portion sizes and clever packaging formats that would better fit their hectic, 21st-century lifestyles. Our challenge was to design packaging that would not only stand out in a busy category but truly deliver on the promise of convenience.


"Brother Design has created a brand that has instant appeal, stands out in the category and connects with consumers."

Marg Cross, Director