Waitoa Chicken

brand development




Brand development for a free-range chicken pioneer

our challenge

Owned by lnghams, Waitoa free-range chicken is the product of a local community of farmers in the Waikato. As well as being a leader in animal welfare Waitoa has a huge focus on sustainability, achieving Toitū carbon zero certification and with even more ambitious ongoing targets. Our challenge was to organise the brand and its touchpoints, to reflect Waitoa’s direction and ambition.