Ingham's Let’s Eat Range

brand development




Celebrating the feel-good factor of plant-based eating

our challenge

As New Zealand increasingly embraces non-meat options on the menu, Inghams set us the task of creating a brand identity and packaging for a wheat and pea protein-based range for the freezer aisle. A crowded and competitive sector, the challenge was to stand out while conveying an irresistible taste appeal to ‘omnivorous millennials’ seeking an alternative to meat in their diet.