Chantal Organics

brand development



Creating mainstream appeal for an organic pioneer

our challenge

Chantal Organics has quietly worked in harmony with nature for over 40 years, producing an authentically organic range. As organic became more mainstream, Chantal began to satisfy a broader range of consumers, adding new products in new categories as well as multiple formats. With this shift in audience and a more extensive range there was a need to give the brand more mainstream appeal, but without eroding its all-important authenticity.