Chantal Organics

While the previous packaging’s plain and earnest look suited earlier times with more niche consumers, our new design approach would be all about giving the brand broad contemporary appeal. Our aim was to radiate youthful energy, positivity and deliciousness. So we devised new brand and packaging design based around bold colours, using a colour palette with a two-tone split that gives a distinctive look for the Chantal brand.

The company is delighted not just by the visual identity, which they see as absolutely fitting their needs, but with the results it has generated. It has boosted awareness, sales and brand love scores, with retail buyers keener than ever to put Chantal Organics products on shelf.