June 14, 2022

Giving an organic pioneer positive mainstream appeal

/ news

our challenge

Chantal Organics has quietly worked in harmony with nature for over 40 years, producing an authentically organic range.

At a time when organic is becoming more mainstream, the brand had to appeal to a broader range of consumers, in a broader range of categories, then ever. And without eroding its all-important authenticity.

our solution

Moving away from the previous packaging’s earnest, dowdy look, our aim was to radiate youthful energy, positivity and deliciousness.

Bold colours with a colour palette with a two- tone split gives a distinctive look for the Chantal brand.