February 28, 2020

FMCG Mag features Farrah’s

/ news

Nice to see the latest FMCG magazine declaring Farrah’s one of their ‘Bread Winners’ in their monthly category focus. The mag picked up on the way that we highlighted the versatility of wraps, with easy meal inspiration as part of the design.

What was especially rewarding was to see the latest Nielsen figures in the article. Farrah’s has gone from 5.7% household penetration in 2011 to no less than 27% in May 2019’s Homescan data. There were also named by IRI as the number one growth brand in bakery small goods, in their annual State of the Nation report which was published recently.

We’re currently pulling together more of this kind of data to show just how much difference great design can make where it counts: in the marketplace. If you want to know more, email jenny@brotherdesign.co.nz.