Delmaine Premium

brand development



Reestablishing the premium status of Delmaine Premium

our challenge

Our redesign and rebrand of the main Delmaine brand has proven to be, to use the client’s own description, phenomenally successful. So much so, that the company’s Premium range was in danger of being overshadowed by its mainstream sibling.

Accordingly, Delmaine set us the task of refreshing Delmaine Premium in a way that would reestablish its premium credentials. At the same time, the redesign would have to cope with some shifts in packaging format and leave the way open to possible new introductions.