Farrah’s Low Carb

brand development



Giving Low-Carb wraps a recipe for success

our challenge

Having helped Farrah’s become a leader in the wraps category we know just how competitive the sector is. Amid an increasing focus by consumers on health and wellness choices in their shopping habits, Farrah’s looked to launch a Low Carb sub-range of wraps and tasked us with the design.

The key aim was to clearly communicate the wraps’ Low Carb status while retaining a synergistic link to the main brand, sitting comfortably alongside it in store.