packaging
As the world’s leading name in home distilling, Still Spirits had earned a loyal global following and a reputation for expertise. But as the range expanded over time, the visual language had grown increasingly fragmented. Each product line had evolved on its own, creating a disjointed portfolio with no clear system linking the sub-brands together.
Still Spirits needed a brand world as considered and crafted as the products themselves — one that could unite the portfolio, strengthen brand recognition, and connect with a new generation of creators while still honouring the long-time enthusiasts who had built the brand’s success.
The challenge lay not only in design but in structure. With dozens of formats and pack types, the brand needed a clear architecture and design framework — something flexible enough to grow with future innovation, yet strong enough to anchor the masterbrand.
