Making Pams New Zealand’s largest selling grocery brand

our challenge

Although a familiar name to Kiwis, when we started work on Pams it was often overlooked as a brand and growth had stalled. The challenge from Pams owners Foodstuffs was to grow the brand rapidly, taking a bigger share in existing categories as well as entering plenty of new ones.


"Brother Design has been great to work with. They understand our business and create attractive, effective designs that really hit the mark."

Jocelyn McCallum, Head of Own Brands – Grocery, Foodstuffs Own Brands