Delmaine's Pasta and Pasta Sauces

brand development




Unmistakably Delmaine

our challenge

A familiar sight in food stores across the country, Delmaine’s Mediterranean-inspired range has been a byword for quality and authenticity. However, every addition to the range meant the challenges of coherency and consistency grew larger. With refinement of the brand positioning in progress, and significant investment in new plant and products ahead, the opportunity was taken to undertake a complete reset of Delmaine’s packaging identity and formats.