Delmaine's Pasta and Pasta Sauces

Delmaine is an iconic brand in the categories it contest. So it was of the utmost importance to understand and retain the cues that define its recognisability. Careful reading of the research led to an approach firmly based on the essential elements of the brand.

A subsidiary but none the less important consideration was a legacy of technical complications with some packaging formats. This was also addressed, improving printing simplicity and consistency with the rest of the range.

Our new design direction used stylish and consistent food photography to lift taste appeal, while codifying a distinct Delmaine look across the entire range. As well as instantly communicating a fresh design approach, the new packaging is also unmistakably Delmaine.