We were tasked with creating a whole new identity as part of the Pams brand, allowing it to grow into a more premium space offering ‘accessible indulgence’ to Foodstuffs shoppers.
With the ongoing success of the Pams brand, Pams Finest was a natural extension. Crucially, it was the credibility enjoyed by Pams that made the move into a more premium sector of the market viable.
Even so, if the Pams Finest range was to compete successfully with premium national and international brands it needed a distinctive, premium look of its own.
Our approach involved an elegant combination of black and white, evoking an upmarket deli feel, with mouthwatering food photography. The result fitted perfectly with the high quality of the food itself, using delicious, gourmet ingredients with no artificial flavours or colours.