News
South Island-based company, Dairyworks, is celebrating its first foray into the NZ Champions of Cheese Awards with a major champion award and four gold medal wins.
The Dairyworks Kid's Range, which hit New Zealand shelves in August last year, was named the winner of the Caspak Champion Cheese Packaging Award in March 2014.
Dairyworks and Brother Design dominated in the packaging category with an additional four gold medal wins for its Kid's Range, Slice Range, Mini Slices Range and Resealable Blocks Range.
This success is the result of two years of hard work to bring the entire new Dairyworks range to the market. "This is very much a joint effort and an award that we share with a lot of people including the talented team at Brother Design," said Margaret Cross, Dairyworks Director.
Cross admits that while they were breaking category norm by producing predominantly brown packaging across a large range focused on convenience and reducing product wastage, the category was ready for something different.
'Since launch, the brand has experienced rapid growth and enjoyed continued sales success,' Cross said.
"What we've seen from research is that Kiwis are increasingly time-poor and looking for options that are healthy and convenient, all while reducing wastage. Dairy is an expensive item, so by producing packaging that reseals with smaller portions (such as slices) the consumer will experience less wastage and enjoy fresher, tastier cheese."
However, it's not just the innovative packaging that caught the judge's eye. The Kids Range's strong design and appeal to families also proved a winner.
In the packaging award category, judges are looking for creativity, innovation and functionality, and the way design is used to attract consumers to the product.
Award judges noted Dairyworks Kid's Range's clever and fun use of characters to pique children's interest and encourage further consumption of non-processed cheese.
Dairyworks enlisted the help of Brother Design who wholeheartedly share in the excitement of their win and the brand's ongoing success. "A lot of thought, craft and attention to detail went into designing this range," Brother Design, Business Development Director, Jenny McMillan said.
"We set about creating designs which will have instant appeal and stand out in the dairy category, connect with consumers, and reflect the convenience of the packaging formats. This is a key part of why the packs work so well, and it's great to have that recognised," McMillan adds.
March, 2014
